Nov 30
Image representing hulu as depicted in CrunchBase
Image via CrunchBase

Not what you expected really.

First off, let me start by telling you the #1 source for online videos are google sites! In fact they have over 30% of the market!

So, #2 might surprise you to be a site that is country restrictive (although they are working hard to get it ALL over the globe!)

Hulu.com

For most videos viewed, Hulu comes second to the google operated sites (such as youtube etc..)

When it comes to unique visitors to a video site, hulu drops down the list a bit (of course google sits pretty at #1 :shock: ) and Fox, Yahoo and CBS take a jump up the ranks!

Here is some interesting facts found in this survey by comscore:

  • The top video ad networks in terms of their actual delivered reach were: BrightRoll Video Network with 16.5 percent penetration of online video viewers, Tremor Media Video Network with 15.5 percent, and BBE with 13.6 percent.
  • 84.4 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 10.8 hours of video.
  • 125.3 million viewers watched nearly 10.4 billion videos on YouTube.com (83.1 videos per viewer).
  • 41.1 million viewers watched 313.5 million videos on MySpace.com (7.6 videos per viewer).
  • The average Hulu viewer watched 20.1 videos, totaling 2 hours of videos per viewer.
  • The duration of the average online video was 3.9 minutes.

[Source]

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